||Sri K. Ashok Reddy, IAS
||Sri K. Ashok Reddy, IAS
SRI ARVIND KUMAR, IAS
Department of Information and Public Relations Function to achieve its objectives and goals through dissemination and transmission of information publicity and public relations. The department utilizes multi-media systems for effective publicity and performs a signal service in acting as a bridge between the people and the government and creates awareness among all sections of the people on government policies, plans and programmes intended for their welfare and development.
The main objectives of the department is basically two fold viz., informing the public about the policies and programmes of the government on one hand and on the other keeping the government informed of the people’s reaction to its policies and programmes. Communication is a most vital process of socio-economic development. This department adopts different modes to conduct dissemination of information and publicity activities of the department.
The Department discharges the following key functions:
Publicizes the activities of the Government through mass media; maintains liaison with the Press, A.I.R, Doordarshan, Films Division, Directorate of Audio Visual Publicity, Press Information Bureau, news agencies, private T.V.channels, cable channels and other electronic media etc., besides conducting press tours, issuing advertisements; organizing exhibitions, ‘Song and Drama’ programmes; providing photographic services and films, bringing out publications like ‘Telangana’ monthly magazine, maintaining Media Information & Monitoring System; conducting training; installation of public address system; audio visual equipment, electronic news recording & analysis etc,. Keeping the people informed of the services made available to them by the Government.
Advertising and visual publicity
The objective of this wing is to give wide publicity on the policies and programmes to be launched by the Government to create awareness among the public.Depending upon the objects and subject matters, advertisements are being designed and released in print media namely viz., 1) Classified 2) Display 3) Land Acquisition Notifications. Having realized the importance of advertisements, the Government have centralized the policy of issuing advertisements w.e.f: 14.02.2017 and issued orders vide G.O.Ms.No.52, General Administration (I&PR) Department, that all the advertisements of Government departments, Government Undertaking Corporations, Government Companies should be released through Information and Public Relations Department only. The Department releases display advertisements for publicity on important Government programmes as and when launched by the Government.
The Classified advertisements will be issued to newspapers as per the requirement of the departments of the State Government.The Land Acquisition Notifications will be issued to Newspapers as per the requirement of the Land Acquisition Officers / Revenue Divisional Officers and District Collectors.The main purpose of releasing advertisements is mainly to give wide publicity on the policies and programmes for successful implementation and to empower citizens regarding government’s welfare programmes.